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Rolex Champions Africa's Wildlife and Conservation in Stunning National Geographic Series

The luxury watchmaker's global conservation programme helps bring Africa's most remarkable landscapes, wildlife and environmental heroes to audiences around the world. Share Africa's breathtaking landscapes, extraordinary wildlife and untold conservation stories are taking centre stage in National Geographic's acclaimed documentary series, Africa Earth's Wild Home , presented by Rolex. The production not only showcases the beauty of the continent but also highlights the vital work being undertaken to protect some of Earth's most precious natural habitats. Through a powerful partnership with the National Geographic Society, Rolex is helping fund scientific exploration and conservation projects across the globe as part of its renowned Perpetual Planet Initiative. The programme reflects the luxury watchmaker's growing commitment to environmental stewardship, supporting researchers, explorers and conservationists who are wo...

Demand Outstrips Supply: Bleed‑Control Kit Appeal Launched Across Region

 

Fereday’s First Response warns that life‑saving equipment is running critically low and calls on schools to hold dress‑down days to fund urgent replacements.

A West Midlands community organisation is appealing for urgent support after receiving more than 30 requests for bleed-control kits from schools and community spaces—but says it currently has only four kits ready to distribute. Dudley-based Fereday’s First Response is calling on schools across the region to organise non-uniform, mufti or dress-down days to help fund equipment that could make a crucial difference during a life-threatening emergency. 

Bleed-control kits are not ordinary first-aid boxes. They may contain specialist trauma dressings, protective equipment and tourniquets intended to help control catastrophic blood loss while an ambulance is on its way. St John Ambulance warns that life-threatening bleeding can result in death within minutes and may follow incidents such as a stabbing, serious road collision or power-tool accident. Immediate action—including calling 999, following the call handler’s instructions and applying continuous pressure—can give a casualty a better chance of surviving until professional help arrives. 

Fereday’s First Response says it depends heavily on public donations and school fundraising because it is not yet a registered charity. Its mission is to distribute bleed-control kits across the UK, safeguard children and, where possible, help provide defibrillators. A simple dress-down day may seem small, but when an emergency unfolds and every second matters, the equipment it helps fund could become the barrier between a devastating loss and a life saved. 

This appeal must be taken seriously. Having a kit available does not replace proper training or the need to call 999, but accessible equipment, clear emergency guidance and people prepared to act can buy precious time. Schools, businesses and members of the public are being encouraged to share the appeal, tag local schools and contact Fereday’s First Response through its social-media page, by emailing feredaysfirstresponse@gmail.com, or by calling 07845 819138. More than 30 locations have asked for help; the question now is whether the wider West Midlands community will come together to ensure that only four do not have to be chosen.

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